Traditions is a one-stop paradise for Asian bridalwear offering a high-end bespoke made-to-measure service and classic, contemporary and fusion prêt-a-porter collections. Firmly established as one of the UK's most respected Asian fashion retailers, our emporium in Southall specialise in designer wear, from Asian wedding dresses, Indian bridal clothes and stylish lenghas, to sophisticated saris ideal for the Indian, Pakistani or Bangladeshi bride. For the groom we offer a full range of Indian sherwanis, kurtas and accessories to meet all your Asian groomswear and menswear needs.

And for those who like to shop from the comfort of your own home, we invite you to browse online, where you can purchase affordable ready-made Asian fashion, jewellery and accessories, delivered direct to your door. With our unrivalled passion for creating the bridal look of your dreams, our team of experts will transform you into the enchanting princess bride you deserve to be.